Content writing can make or break your website which is why it is such a daunting subject for many brands. The function of the content provided on your website is not simply to provide information to visitors but also to elevate you to a higher position in search engine rankings. So you have to be informative but also remember SEO (search engine optimisation) whilst remembering to provide content that your visitors will enjoy! It’s a lot to take in so read the top 3 Content Writing Tips below from Design Fox before you get started.
The first step in successful content writing is to identify your relevant keywords and use them; this can be done via Google Adwords Keyword Planner or one of the many other online tools. Relevance is essential for SEO so the more specific you are the better. A keyword should be used throughout your text at a rate of around 5%, any more and it can work against you because it will be seen by search engines that you deliberately stuffed your text. Overstuffed Example: Johnny’s Pools are a company located in Sydney selling swimming pools. Our swimming pools are the best swimming pools that you can find when you are looking for swimming pools. Alright we exaggerated it but you get the point? It is worth remembering that your 5% keywords will be most effective in a piece of text that is between 500-1000 words on each webpage. Text that is below 500 words is often not identified by search engines meaning that your site will not be picked up when people are searching. Remember that it is the search engine query that your text should respond to. Using the above example, if you are selling swimming pools in Sydney then it is likely that web users will be typing in queries such as “swimming pools in Sydney”, “where to buy swimming pools in Sydney” or perhaps “cheap pools in Sydney”. Your text should address these queries through the proper use of keywords.
It is absolutely essential that your website content writing text is original. By this we mean you did not copy it from another site…none of it… not even one sentence! Copied website text is downgraded by search engines which recognise the original text and the copied text. This means that although your text might look and sound great it is not going to help your business because you will end up on page 50 of Google! If writing is not your forte you might want to consider outsourcing your content requirements to a freelance writer. Be sure that you run occasional checks on the text provided using tools such as Copyscape to ensure that you are not unknowingly using duplicate text. Being original does not mean that you cannot take inspiration from other sites, especially your competitors. Read the sites you like and if they are high on the search engine rankings then take note of how they have used their content. Take note but don’t copy it!
Great website content text should be engaging for visitors, this means that they are interested enough to look in the first place, engaged enough to keep reading and convinced enough to take the next step to reach you. This means that you should avoid using long and complicated industry terms (certainly not without explaining them) and try to keep your text in an easy to read format. Use bullet points and header tags to break up your text making it easier on the eye and more enjoyable for readers to digest. Keep your content interesting by asking questions, using examples and by writing in a way that is simple and easy to understand. Have some fun with your blog by turning your keywords into helpful articles and tips. For example “top tips for cleaning your swimming pool”, “best accessories for your swimming pool” or “ways to enjoy your swimming pool this summer”. Remember that the aim of your text is not to sound clever but to engage and interest your readers whilst addressing their initial search question.