Bendigo Billboards is an advertising agency in Bendigo, Central Victoria. Their primary advertising strategy is their Scooter Billboards, an initiative that is the first of its kind in Bendigo. Their custom-designed billboard trailers are towed by stylish European inspired scooters and create a new, fun and interactive way to engage their customers target audience and generate exposure for their businesses. According to Neilson Media Research, “Mobile advertising generates double the attention of a static billboard”.
We wanted to create a logo design that was equally stylish and fun. It needed to be professional, as Bendigo Billboards is a business to business agency and focuses on selling to large businesses. But we also wanted it to reflect their innovation and creativity.
We also created an 8 page page information booklet. Printed on heavy stock with UV spot printing on the front. It provides the perfect sales tool for the team when they approach their clients.
We have also created several billboard designs for their customers.