This logo design was made for the Barbell Club at CrossFit Dauntless. Used immediately on t-shirts and online (such as Facebook and on their website), the logo design needed to match with the redesign of the CrossFit Dauntless logo. The client also requested a vintage style that would be reminiscent of a good old fashioned Barbell Club. We took the lion (standing on it’s hind legs in the Dauntless logo) and dropped him down on all fours. A picture of strength and ferociousness. Dauntless is all about being without fear and that’s exactly how we wanted this logo to feel.